The Canadian business world is adapting to what many now view as a foundational rearrangement: The United States can no longer be trusted as a reliable trading partner. “This is the new new,” Mr. Goldstein said recently. “Canada is busting its ass to get out and diversify its markets. This has been a lesson learned. I think it will never go back.”

 Trump's Tariffs Push Canadian Companies to Look Past American Links 

By Peter S. Goodman

Visuals by Alana Paterson For The New York Times

Reporting from Vancouver, Langley and Penticton, British Columbia

Sept. 28, 2026