Shattered's 2016 post mortem: Small money smarter than big money donations

The lesson learned in the 2016 Republican primary campaign of Jeb Bush and finally Hillary's loss in the election, described in Shattered: Inside Hillary Clinton's Doomed Campaign, is that easy money raised from elites kept front runners from reading the pulse of the not so elite electorate. Bernie Sanders for example raised big money from many small donors. Donors who then feel committed to volunteer, promote to others and finally vote. But a campaign based on small donors requires a clear message that motivates, something that Jeb nor Hillary never could get around to after mingling with so much easy money.