Digital Analytics Require Intelligence

G.O.P. Embraces Digital Strategies, but Doubts Persist.  An upcoming study from UNC at Chapel Hill shows a five to one ratio among digital staffers in Democratic versus Republican campaigns.  Republican awareness of this deficiency will no doubt correct the numbers but the lop sided effectiveness of the Democrats' strategies will not change. Tech mercenaries will fill the G.O.P. ranks, but digital analytics requires an inquisitive intelligence that the party doesn't foster.